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There have been a lot of questions recently about importance of keywords and the role played by the search results in Google, Bing and other search engines, or called (search engine optimization) or (SEO).
In the beginning, we would like to know what keywords and the importance they represented in creating sites for search engines, especially Google, Bing, Yahoo, and many other search engines, And what has now become important in the process of preparing the site for search engines, which is known as (search engine optimization) ..
What are the keywords?
Keywords are a set of words that placed at the top of the main page of the site as well as at the top of all internal pages of the site, they determined based on the type of product or service provided by the site.
The goal from that when a user requests one of these words in the search engines, this make appearance of the site in the first search results .
The importance of keywords...
Keywords in the past
In the past, keywords were one of the most important SEO techniques that influenced the ranking of search results.
Using strong keywords will affect the number of visitors to the site, which increased by the increase in the number of visitors through search engines, It took a lot of time and effort to choose the search words, words stronger than the other and any keywords that relate to the field of the site more than others, Therefore, reliance on them is very large in improving the site to appear in the first search results.
Recently Google has become the most famous search engines rely on marketing content more useful than the strength of the tags.
Google has announced that it does not rely on keywords in the order of search results and it has become dependent on the rule of the pages through the strength of the content on the page.
Therefore, every electronic marketer depends on the content of the site for search engines to market content, While Google sees that it can rely on Meta tag or what is known as keywords in the future, but this possibility is unlikely.
Google sees that it no longer relies on keywords in the order of search results and that it does not need to change this policy, because it relies on huge mechanisms looking at the meanings and content and not the words literally.
This video from Google illustrates Retreat the importance of keywords in search engines